Southeast Toyota USA Image II

"Natural" elementsBiophilic elements make the environment less sterile

LightingAbundant light is appreciated, especially natural light.

MultimediaScreens can provide more information than just a cable station. Provide your guests with your service specials!.

Servicescape designLess corporate and sterile, creates an environment that reflects humanness.

Glass doors and windowsTransparent walls help connote openness, and adding a translucent film can aid with privacy.

Unique and comfortable seatingPerfect for comfortably viewing the "biophilic" elements... and Googling what that word means.

Durable FlooringSo clean that the 5-second rule is extended to 10 seconds

Mike Erdman ToyotaCocoa, FLSee More

About Image USA II

At SET, we have a passion for inspiring design, maximizing sales, and sharing the Toyota brand. These are the tenets we work by:

Core Design Elements By The Numbers Facility of the Future Finish Schemes Download Full Guide

Protect and strengthen the Toyota brand identity.

Create an amazing experience for customers and associates.

Enhance capacity, maximize sales, and improve market share and revenue.

Core Design ElementsThe core design requirements for Image USA II compliance:

Entry Portal with Toyota Logo, Letters, & Dealer Name

The portal trademarks the Toyota brand identity in harmony with the silver ACM and red band. The portal, a bold architectural form of illuminated glass, clearly identifies the showroom entrance.

Novum Structures designs, constructs, and installs this element.

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Building Fascia & Brand Signs

To maintain brand consistency, all Toyota brand signage is provided by Pattison Sign Group.

Light Grey Fascia with Red Band

The Toyota dealership's main exterior is clad in ACM (aluminum composite material). The panel color is Toyota silver, with a red band at the soffit and above the service drive, typically at the same elevation as the portal's red band.

Materials Palette

In planning Image USA II, Toyota and Gensler developed an exterior finish scheme that compliments the portal and ACM panels.

Download Exterior Finishes

Three Interior Finish SchemesThe power to shape perceptionSee all of the appealing options to create a well-coordinated aesthetic of your own while supporting the Toyota brand.