Southeast Toyota USA Image II

Toyota of Roanoke Rapids|Roanoke Rapids, NC|New Facility
Grand OpeningComing Soon May 28, 2025
High Country Toyota|Scottsboro, AL|New Facility
Grand OpeningOur Latest Grand Opening
Hoover Toyota|Hoover, AL|New Facility
Grand OpeningRibbon Cutting
Panama City Toyota|Panama City, FL|New Facility
Grand OpeningPlaque Presentation
Peter Boulware Toyota of Columbia|Columbia, SC|New Facility
Grand OpeningRibbon Cutting

Grand Opening Best Practices

Before the Event

Provide SET three possible dates, minimum of 90 days out to allow time to secure executives' calendars.

Once date is secured, notify Chamber of Commerce, Mayor, Government Officials, etc.

Create a social media campaign to announce and promote your grand opening.

Post construction progress photos on your website, Facebook, IG etc. throughout the build process to create excitement and awareness.

Have a ribbon for the ribbon cutting ceremony.

Plan a facility tour for the guests.

Provide a table, with cloth, for grand opening plaque and Katana Sword.

Consider hiring a professional photographer to capture key speakers for press releases.

Name tags are recommended for all attendees (SET Attendees will have name tags with them).

Day of the Event

Provide transportation for out of town guests.

Clear a parking area for the guests.

If business offices are a part of the facility tour, make sure all private information is secured and desks are cleared.

Provide a podium and quality microphone close to the "Katana table" for announcements and Katana presentation.

Silence music and paging systems during executive speeches. Transfer phones to an office off of the showroom.

Provide food and beverages for the guests.

Trade Journal / Newspaper / Automotive News Image Requirements

"Tight" shots (posed close together) of dealer principal and/or general manager and SET executives (NO more than four people per shot for newspaper. NO more than three people per shot for Automotive News).

Photos taken with a camera or devise that can create high resolution (300 dpi) images.

No hats or sunglasses.

For Automotive News - Email photo, in jpeg format, to autonews@crain.com and include the following:

Names (left to right)

Titles

Dealership Name and City

Download Photo Requirements

Katana Sword Definition / Meaning

Japanese swords called a "katana," used by samurai warriors, are world famous because of their superior quality.

Particularly in the 12th and 13th centuries, great sword-smiths produced the katana. "Good swords" could not bend our break and had to be sharp and strong enough to cut through anything.

The katana became more than a weapon and is now considered more of an art masterpiece and a family treasure.

Today, the katana symbolizes the strength, quality, and integrity of the Toyota Dealer.