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Respect for the Planet is one of Toyota’s core values. Find new ways to make a positive impact on our planet and society.

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Get with the programJoin the Dealership Environmental Excellence Program (DEEP) to showcase your dealership’s environmental performance to your community, all while reducing energy, water and waste operational costs. See how to participate:

STEP 1 / ENROLLMENT

Fill out form

Fill out DEEP enrollment form and submit to Toyota representative

STEP 2 / ASSESSMENT

Complete an assessment

Complete an assessment of your dealership to benchmark current operational practices.

STEP 3 / IMPLEMENTATION

Start projects

Work with DEEP to implement recommended projects or initiatives.

STEP 4 / PERFORMANCE

Track data

Track monthly utility data to validate savings and performance.

STEP 5 / RECOGNITION

Get awarded

Earn award recognition and materials from Toyota to share with dealership guests and community.

BENEFITS

Improve your facility

Reduce utility costs

Enhance the environment in and around your dealership

Potentially earn VSS-E credits

Download DEEP Brochure PDF Self Assessment

What Dealers Are Saying About DEEP“Toyota customers expect us to be environmental leaders. Just look at our new electrified product line. DEEP is how we walk the walk as dealers.”
What Other Dealers Are Saying About DEEP“Just look at our new electrified product line. DEEP is how we walk the walk as dealers. Toyota customers expect us to be environmental leaders.”

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